You'll never get no for an answer /
Jack Carew
- New York : Simon & Schuster, c1987
- 224 pages : illustrations ; 22 cm.
1. This Book Is About You -- 2. You Make the Difference -- 3. The First Strategy for Positioning: TAKE THE LEAD -- 4. The Second Strategy for Positioning: STOP LOOKING OUT FOR NUMBER ONE -- 5. The Third Strategy for Positioning: INVEST IN THE RELATIONSHIP -- 6. The Fourth Strategy for Positioning: BRING YOUR ENERGY TO THE CUSTOMER -- 7. The Fifth Strategy for Positioning: GET ORGANIZED! -- 8. The Sixth Strategy for Positioning: FIND THE AREA OF OPPORTUNITY -- 9. The Seventh Strategy for Positioning: MAKE THE CUSTOMER PART OF THE SOLUTION -- 10. The Eighth Strategy for Positioning: ASSUME THE RESPONSIBILITY -- 11. The Ninth Strategy for Positioning: PUT IT IN WRITING -- 12. The Tenth Strategy for Positioning: BECOME THE ONLY CHOICE!
The concepts and principles developed in this book have been many years in the making. So it seems only fair to thank those who first endured the high-sounding claims of the author and encouraged his progress toward publication that is, his immediate family. Wife Barbara, daughter Patty, sons Sean and Kieran all contributed immeasurably to the earliest drafts of You'll Never Get No for an Answer.