TY  - BOOK
AU  - Nykiel, Ronald A.
TI  - Marketing your business: a guide to developing a strategic marketing plan 
SN  - 789017695
AV  - HF 5415. N99 2003 
PY  - 2003///
CY  - Hoboken, New Jersey
PB  - Best Business Books
KW  - MARKETING
N1  - Includes bibliographical references and index; Part A. The strategy selection process -- Part B. Selecting weaponry -- Part C. The marketing plan and the marketing audit
ER  -