Nykiel, Ronald A. <br/><br/>
Marketing your business :  a guide to developing a strategic marketing plan / 
Ronald A. Nykiel 
 - Hoboken, New Jersey :  Best Business Books,  c2003 
 - xv, 311 pages ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part A. The strategy selection process -- Part B. Selecting weaponry -- Part C. The marketing plan and the marketing audit 
<br/><br/><label>ISBN: </label>789017695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415. N99 2003