TY  - BOOK
AU  - Peter, J. Paul
AU  - Donnelly, James Jr. H.
TI  - Marketing management: knowledge and skills 
SN  - 71188584
AV  - HF 5415.13 P387 2000 
PY  - 2000///
CY  - New York
PB  - Irwin Inc.
KW  - MARKETING -- MANAGEMENT
N1  - Includes index; Section I: Essentials of Marketing Management -- Section II: Analyzing Marketing Problems and Cases -- Section III: Financial Analysis for Marketing Decisions -- Section IV: Internet Exercises and Sources of Marketing Information -- Section V: Marketing Management Cases -- Section VI: Strategic Marketing Cases -- Section VII: Developing Marketing Plans
ER  -