TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C. 
TI  - Marketing: concepts and strategies 
SN  - 039536938X
AV  - HF 5415.13 .P75 1989 
PY  - 1989///
CY  - Boston, Massachusetts
PB  - Houghton Mifflin Company
KW  - MARKETING
N1  - Includes index; Part I. An Analysis of Marketing Opportunities -- Part II. Product Decisions -- Part III. Distribution Decisions -- Part IV. Promotion Decisions -- Part V. pricing Decisions -- Part VI. Marketing Management -- Part VII. Selected Applications
N2  - A marketing textbook must change often to keep pace with new developments in the teaching and practice of marketing. In this edition, we focus on the concepts most relevant to the development and implementation of marketing strategies. To make the sixth edition as informative, accessible, complete, and interesting as possible
ER  -