TY  - BOOK
AU  - Cunningham, William H.
TI  - Marketing: a managerial approach 
SN  - 538191104
AV  - HF 5415.13 .C86 1987 
PY  - 1987///
CY  - Cincinnati
PB  - South-Western Publishing, Co.
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -