Cunningham, William H. <br/><br/>
Marketing :  a managerial approach / 
William H. Cunningham 
 - Second Edition 
 - Cincinnati :  South-Western Publishing, Co.,  c1987 
 - ix, 807 pages :  color illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>538191104 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.13 .C86 1987