TY  - BOOK
AU  - Pride, William M.
TI  - Marketing: basic concepts and decisions 
SN  - 395357101
AV  - HF 5415 .P75 1987  
PY  - 1987///
CY  - [Boston]
PB  - Houghton Mifflin Company
KW  - MARKETING
N1  - Includes bibliographical references and index; Part 1. An analysis of marketing opportunities -- Part 2. Product decisions -- Part 3. Distribution decisions -- Part 4. Promotion decisions
ER  -