TY  - BOOK
AU  - Evangelista, Felicitas U.
AU  - Clemente, Jr., Dominador A.;Sicat, Nadine Michelle M.;Dacanay, Alma C.;Anonuevo, Maria Victoria E.;Zarate, Elizabeth M.;Salazar, Jr., Melito S.
TI  - Principles of marketing management
AV  - HF 5415.12.P5 .P75 1987 
PY  - 1987///
CY  - Mandaluyong City, Philippines
PB  - National Book Store
KW  - MARKETING
N1  - Includes bibliographical references and index; Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics
N2  - This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach
ER  -