Evangelista, Felicitas U. <br/><br/>
Principles of marketing management / 
Felicitas U. Evangelista [and six others]. 
 - Mandaluyong City, Philippines :  National Book Store,  c1987 
 - xx, 606 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part I. Introduction -- Part II. Analyzing the marketing environment -- Part III. Developing the marketing plan -- Part IV. administering and controlling the marketing plan -- Part V. Special Topics. 
<br/><br/> This book was written with the Filipino student and practitioner in mind and their need for an introductory book in Marketing that covers the ground systematically and meaningfully, Principles of Marketing management presents the basic concepts and methods of marketing in a systematic manner by using a decision-making approach. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.12.P5 .P75 1987