TY  - BOOK
AU  - Kotler, Philip
AU  - Ang, Swee Hoon;Leong, Siew Meng;Tan, Chin Tiong
TI  - Marketing management: an Asian perspective 
SN  - 131001353
AV  - HF 5415.1 .K87 2003 
PY  - 2003///
CY  - New Jersey
PB  - Prentice-Hall
KW  - MARKETING -- MANAGEMENT
N1  - Includes bibliographical references and index; Part 1. Understanding marketing management -- Part 2. Analyzing marketing opportunities -- Part 3. Developing market strategies -- Part 4. Shaping the market offering -- Part 5. Managing and delivering marketing programs
ER  -