Kotler, Philip <br/><br/>
Marketing management :  an Asian perspective / 
Philip Kotler, Swee Hoon Ang, Siew Meng Leong and Chin Tiong Tan 
 - Third edition 
 - New Jersey :  Prentice-Hall,  c2003 
 - xxvi, 771 pages :  illustrations ;  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Understanding marketing management -- Part 2. Analyzing marketing opportunities -- Part 3. Developing market strategies -- Part 4. Shaping the market offering -- Part 5. Managing and delivering marketing programs 
<br/><br/><label>ISBN: </label>131001353 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING -- MANAGEMENT
<br/><br/><label>LC Class. No.: </label>HF 5415.1 .K87 2003