TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - 9710845144
AV  - HF 5415.1 .K68 1989 
PY  - 1989///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall, 
KW  - MARKETING
N1  - Includes index; Understanding marketing and the marketing management process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort --Extending marketing
N2  - Principles of marketing is designed to help students learn about the basic concepts and practice of modern marketing in an enjoyable and practical way
ER  -