Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler 
 - Fourth edition 
 - Englewood Cliffs, New Jersey :  Prentice-Hall,   c1989 
 - xxiv, 660 pages :  illustrations ;  32 cm 
<br/><br/>Includes index. 
<br/><br/>Understanding marketing and the marketing management process -- Analyzing market opportunities -- Selecting target markets -- Developing the marketing mix -- Managing the marketing effort --Extending marketing  
<br/><br/> Principles of marketing is designed to help students learn about the basic concepts and practice of modern marketing in an enjoyable and practical way. 
<br/><br/><label>ISBN: </label>9710845144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.1 .K68 1989