TY  - BOOK
AU  - Temple, A. Dale
TI  - Marketing: the art & science of business mangament 
SN  - 816019061
AV  - HF 5415 .T58 1989 
PY  - 1989///
CY  - New York
PB  - Kend Publications
KW  - MARKETING
N1  - Includes bibliographical references and index; Part I : Marketing strategy -- Part II : Getting a fix on a competitive posture -- Part III : Marketing management -- Part IV : Marketing concepts and the marketing mix -- Part V : Tactical approaches -- Part VI : Research, models and constructs
N2  - This study offers a full discussion and evaluation of a variety of marketing topics, including implementing and managing a marketing strategy, enhancing the productivity of a sales force, the relationship between public relations and sales, and the pros and cons of market research
ER  -