Reeder, Robert R. <br/><br/>
Industrial marketing :  analysis, planning and control / 
Robert R. Reeder, Edward G. Brierty and Betty H. Reeder 
 - Second Edition 
 - New Jersey :  Prentice-Hall,  c1991 
 - xvi, 670 pages :  illustrations ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. Dimensions of marketing -- Part 2. Organizational buying and buyer behavior -- Part 3. Strategy formulation in the industrial market -- Part 4. Formulating product planning -- Part 5. Formulating channel strategy -- Part 6. Formulating marketing communication planning -- Part 7. Formulating pricing policies -- Part 8. International industrial marketing 
<br/><br/><label>ISBN: </label>9780134571102 
<br/><br/><label>Subjects--Topical Terms: </label><br/>INDUSTRIAL MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .R36 1991