TY  - BOOK
AU  - Cohen, William A.
TI  - The practice of marketing management: analysis, planning and implementation 
SN  - 23231505
AV  - HF 5415.13 .C64 1989 
PY  - 1989///
CY  - New York
PB  - Macmillan Publishing Company
KW  - MARKETING
N1  - Includes bibliographical references and index
ER  -