TY  - BOOK
AU  - Evans, Joel R.
AU  - Berman, Barry
TI  - Marketing
SN  - 23344016
AV  - HF 5415 .E86 1990 
PY  - 1990///
CY  - New York
PB  - Macmillan Publishing Company
KW  - MARKETING
N1  - Includes bibliographical references and index; Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management
ER  -