Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans and Barry Berman 
 - Fourth edition 
 - New York :  Macmillan Publishing Company,  c1990 
 - xxix, 780 pages :  color illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. An introduction to marketing -- Part 2. Understanding consumers -- Part 3. Product planning -- Part 4. Distribution planning -- Part 5. Promotion planning -- Part 6. Price planning -- Part 7. Expanding the scope of marketing -- Part 8. Marketing management 
<br/><br/><label>ISBN: </label>23344016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .E86 1990