Evans, Joel R. <br/><br/>
Marketing / 
Joel R. Evans 
 - Third Edition 
 - New York :  Macmillan Publishing Company,  c1980 
 - xxiv, 738 pages :  color illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>23344105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .E93 1987