TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Bernhardt, Kenneth L.
TI  - Principles of marketing
SN  - 673182134
AV  - HF 5415 .K56 1986 
PY  - 1986///
CY  - Illinois
PB  - Scott, Foresman
KW  - MARKETING
N1  - Includes bibliographical references and index; Part 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues
N2  - It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs
ER  -