Kinnear, Thomas C. <br/><br/>
Principles of marketing / 
Thomas C. Kinnear and Kenneth L. Bernhardt. 
 - Second Edition 
 - Illinois :  Scott, Foresman,  c1986 
 - xx, 758 pages :  color illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Marketing and the environment -- Part 2. The marketplace -- Part 3. Product -- Part 4. Distribution -- Par 5. Promotion -- Part 6. Pricing -- Part 7. Marketing applications: situations, trends and issues. 
<br/><br/> It is organized around the theme of the marketing concepts, which emphasizes that the basic function of marketing is to identify and satisfy consumer needs. 
<br/><br/><label>ISBN: </label>673182134 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .K56 1986