TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing essentials
SN  - 135572320
AV  - HF 5415 .K68 1984 
PY  - 1984///
CY  - New Jersey
PB  - Prentice-Hall
KW  - MARKETING
N1  - Includes bibliographical references and index; 1. Social foundations of marketing : meeting human needs -- 2. The marketing management process - 3. Marketing research and information systems -- 4. The marketing environment -- 5. Consumer markets and consumer buyer behavior
N2  - The subject is far too fascinating to be displayed only in skeletal form
ER  -