Kotler, Philip <br/><br/>
Marketing essentials / 
Philip Kotler 
 - New Jersey :  Prentice-Hall,  c1984 
 - xix, 548 pages :  illustrations ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>1. Social foundations of marketing : meeting human needs -- 2. The marketing management process - 3. Marketing research and information systems -- 4. The marketing environment -- 5. Consumer markets and consumer buyer behavior. 
<br/><br/> The subject is far too fascinating to be displayed only in skeletal form. 
<br/><br/><label>ISBN: </label>135572320 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .K68 1984