TY  - BOOK
AU  - Kotler, Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 9812471553
AV  - HF 5415 .K87 2004 
PY  - 2004///
CY  - New Jersey
PB  - Pearson Education South Asia Pte Ltd.
KW  - MARKETING
N1  - Includes bibliographical references and index; Part 1. Understanding marketing and the marketing process -- Part 2. Developing marketing opportunities and strategies -- Part 3. Developing the marketing mix -- Part 4. Managing marketing
ER  -