TY  - BOOK
AU  - Murphy, Patrick E.
AU  - Enic, Ben M.
TI  - Marketing
SN  - 673159256
AV  - HF 5415 .M835 1985 
PY  - 1985///
CY  - Glenview, Illinois
PB  - Scott, Foresman and Company
KW  - MARKETING
N1  - Includes index; Marketing foundations -- The External marketing environment -- Market analysis -- Product strategy -- Pricing strategy -- Channel strategy -- Promotion strategy -- Implementation and control -- Marketing and the future
N2  - This book represents our thinking developed over a number of years of teaching students in their first course on the subject
ER  -