TY  - BOOK
AU  - Listman, Robert J.
TI  - Marketing accounting services
SN  - 870948970
AV  - HF 5415 .L77 1988 
PY  - 1988///
CY  - Illinois
PB  - Dow Jones-Irwin
KW  - ACCOUNTING -- MARKETING
N1  - Includes index; Developing a marketing orientation : a strategic decision -- Planning and evaluating the marketing program -- Promotional mix decisions
ER  -