Listman, Robert J. <br/><br/>
Marketing accounting services / 
Robert J. Listman 
 - Illinois :  Dow Jones-Irwin,  c1988 
 - xi, 196 pages :  illustrations ;  22 cm 
<br/><br/>Includes index. 
<br/><br/>Developing a marketing orientation : a strategic decision -- Planning and evaluating the marketing program -- Promotional mix decisions 
<br/><br/><label>ISBN: </label>870948970 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ACCOUNTING -- MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .L77 1988