Lamb, Charles Jr. W. <br/><br/>
Essentials of marketing / 
Charles W. Lamb, Jr., Joseph F. Hair, Jr. and Carl McDaniel. 
 - Second edition 
 - Australia :  South-Western College Pub.,  c2001 
 - xxviii, 579 pages :  illustrations ;  26 cm. 
<br/><br/>Includes index. 
<br/><br/>Part 1. The world of marketing -- Part 2. Analyzing marketing opportunities -- Part 3. Product and distribution decisions -- Part 4. Integrated marketing communication and pricing concepts 
<br/><br/><label>ISBN: </label>9812403132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .L218 2001