TY  - BOOK
AU  - Myers, James H.
TI  - Marketing
SN  - 9780070442078
AV  - HF 5415 .M94 1986  
PY  - 1986///
CY  - New York
PB  - McGraw Hill Education
KW  - MARKETING
N1  - Includes bibliographical references and index; Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing
N2  - This book describes what modern marketing is and how it is carried out in business firms and other types of organizations
ER  -