TY  - BOOK
AU  - Coade, Neil
TI  - Be creative: the toolkit for business success 
SN  - 1861520875
AV  - HF 5351 .C65 1997 
PY  - 1997///
CY  - [Boston]
PB  - International Thomson Business Press
KW  - CREATIVE ABILITY IN BUSINESS
N1  - Be creative
N2  - This text offers guidance to managers about how they can develop a strategic response within their organization to issues of creativity, i.e. the process of new product development
ER  -