TY  - BOOK
AU  - Berkowitz, Eric N.
AU  - Kerin, Roger A. ;Hartley, Steven W.;Rudelius, William
TI  - Marketing
SN  - 256132216
AV  - HF 5415 .B13 1994 
PY  - 1994///
CY  - [Illinois]
PB  - Irwin Inc.
KW  - MARKETING
N1  - Includes bibliographical references and index; Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process -- Part 6. Expanding marketing settings
ER  -