Berkowitz, Eric N. <br/><br/>
Marketing / 
Eric N. Berkowitz, Steven W Hartley, Roger A Kerin and William Rudelius 
 - Fourth edition 
 - [Illinois] :  Irwin Inc.,  c1994 
 - xxviii, 787 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Initiating the marketing process -- Part 2. Understanding buyers and markets -- Part 3. Targeting marketing opportunities -- Part 4. Satisfying marketing opportunities -- Part 5. Managing the marketing process -- Part 6. Expanding marketing settings 
<br/><br/><label>ISBN: </label>256132216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .B13 1994