TY  - BOOK
AU  - Schiffman, Leon G.
AU  - Kanuk, Leslie Lazar
TI  - Consumer behavior
SN  - 9812471359
AV  - HF 5413.32 .S33 2004 
PY  - 2004///
CY  - New Jersey
PB  - Prentice Hall International Inc.
KW  - CONSUMER BEHAVIOR
N1  - Part I. Introduction -- Part II. The consumer as an individual -- Part III. Consumers in their social and cultural settings -- Part IV. The consumer's decision making process
N2  - this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers
ER  -