Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman and Leslie Lazar Kanuk 
 - Eighth edition 
 - New Jersey :  Prentice Hall International Inc.,  c2004 
 - xxiv, 587 :  color illustrations ;  27 cm. 
<br/><br/>Part I. Introduction -- Part II. The consumer as an individual -- Part III. Consumers in their social and cultural settings -- Part IV. The consumer's decision making process. 
<br/><br/> this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. 
<br/><br/><label>ISBN: </label>9812471359 
<br/><br/><label>Subjects--Topical Terms: </label><br/>CONSUMER BEHAVIOR
<br/><br/><label>LC Class. No.: </label>HF 5413.32 .S33 2004