TY  - BOOK
AU  - Buskirk, Richard H.
TI  - Principles of marketing
SN  - 9780030894008
AV  - HF 5415 .B87 1975 
PY  - 1975///
CY  - Illinois
PB  - The Dryden Press
KW  - MARKETING
N1  - Includes index
N2  - The text still begins with an overview of marketing and its various definitions with an introduction to the marketing concepts
ER  -