Buskirk, Richard H. <br/><br/>
Principles of marketing / 
Richard H. Buskirk 
 - Fourth Edition 
 - Illinois :  The Dryden Press,  c1975 
 - 781 pages ;  23 cm. 
<br/><br/>Includes index. 
<br/><br/> The text still begins with an overview of marketing and its various definitions with an introduction to the marketing concepts. 
<br/><br/><label>ISBN: </label>9780030894008 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415 .B87 1975