Brannen, William H. <br/><br/>
Practical marketing for your small retail business / 
William H. Brannen 
 - New Jersey :  Prentice-Hall,  c1981 
 - vii, 232 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>You and small business retailing -- A framework for your retail marketing strategy -- How to define your target market -- How to deal with your business environment -- How to plan your retail product strategy -- How to plan your retail place strategy -- How to plan your retail price strategy -- How to plan you retail people strategy -- How to fit it all together : your total retail marketing strategy -- How to manage your retail marketing program 
<br/><br/> If you are interested in small business retailing, this book was written for you. It is a marketing book for small retailers of consumer goods and services. It adapts the consumer-oriented marketing concept (which has proven so successful for many large firms) to fit the needs of small retailers. 
<br/><br/><label>ISBN: </label>136927645 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5415.B623 1981