Loudon, David <br/><br/>
Marketing management :  text and cases / 
David L. Loudon, Robert E. Stevens and Bruce Wrenn 
 - New York :  Atlantic Publishing Group, Inc.,  c2005 
 - xiii, 373 pages ;  22 cm. 
<br/><br/>Includes index. 
<br/><br/>Chapter 1. The Marketing Management Process -- Chapter 2. Customer Analysis -- Chapter 3. Competitive Analysis -- Chapter 4. Financial Analysis for Marketing Decisions -- Chapter 5. Marketing Planning: Strategic Perspectives -- Chapter 6. Marketing Planning: Operational Perspectives -- Chapter 7. Implementing Marketing Plans -- Chapter 8. Evaluation and Control of Marketing Activities 
<br/><br/> Originally designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also an easy-to-read resource for business owners, managers, and entrepreneurs who want to maximize efficiency in their marketing departments. This volume integrates understandable concepts and techniques with demonstrative tables, graphs, and case studies. Three leading experts in marketing management teach you how to market any business efficiently and effectively. 
<br/><br/><label>ISBN: </label>8126904887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>LC Class. No.: </label>HF 5413.13 2005