Pride, William M.

Business / William M. Pride, Robert J. Hughes, and Jack R. Kapoor. - Second Edition - Boston, Massachusetts : Houghton Mifflin Company, c1988 - xxxiv, 684 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

Part 1. American business today -- Part 2. Management and organization -- Part 3. The human resource -- Part 4. Marketing -- Part 5. Finance and investment -- Part 6. Information for business -- Part 7. The business environment.

The second edition of this book covers new topics, presents expanded coverage of important issues.

395356741


BUSINESS MANAGEMENT

HF 5343 .P75 1988