Business /
William M. Pride, Robert J. Hughes, and Jack R. Kapoor.
- Second Edition
- Boston, Massachusetts : Houghton Mifflin Company, c1988
- xxxiv, 684 pages : color illustrations ; 25 cm.
Includes bibliographical references and index.
Part 1. American business today -- Part 2. Management and organization -- Part 3. The human resource -- Part 4. Marketing -- Part 5. Finance and investment -- Part 6. Information for business -- Part 7. The business environment.
The second edition of this book covers new topics, presents expanded coverage of important issues.