TY  - BOOK
AU  - Chapman, Elwood N.
TI  - Big business: a positive view 
SN  - 130760838
AV  - HD 2795 .C43 1972 
PY  - 1972///
CY  - [New Jersey]
PB  - Prentice-Hall
KW  - BIG BUSINESS
N1  - Big business :, Big; 1. Time for a New Look -- 2. How Big is Big? -- 3. Some Reasons for Pride -- 4. Some Justification for Guilt -- 5. Big Dollar Sign- Small Heart -- 6. the Profit Hang-up! -- 7. Big Company Ethics -- 8. the Power Syndrome -- 9. Rigor Mortis, Inc. -- 10. the Big Company of Tomorrow -- 11. Dialogue
N2  - This book attempts to give the reader a fair and insightful picture of the big company as it faces its new and challenging role in our society
ER  -