TY  - BOOK
AU  - Bower , Joseph L.
AU  - Bartlett, Christopher A.;Uyterhoeven, Hugo E. R. ;Walton, Richard E.
TI  - Business policy: managing strategic processes 
SN  - 256115915
AV  - HD 2785 .B75 1995 
PY  - 1995///
CY  - [Chicago]
PB  - Irwin Inc.
KW  - CORPORATIONS -- UNITED STATES -- CASE STUDIES
N1  - What is strategy? -- Industry and competitive analysis -- Personal values and corporate strategy -- Relating strategy to social responsibility -- Building strategy -- Building organizational capabilities -- Transforming an organization -- Building relationships -- Building a general management career
N2  - The eight edition of Business policy text and casebook marks a watershed in the life of what has turned out to be a 30-year teaching and research project
ER  -