Business policy : managing strategic processes /
Joseph L. Bower [and three others]
- Eighth edition
- [Chicago] : Irwin Inc., c1995
- xviii, 883 pages : illustrations ; 27 cm
What is strategy? -- Industry and competitive analysis -- Personal values and corporate strategy -- Relating strategy to social responsibility -- Building strategy -- Building organizational capabilities -- Transforming an organization -- Building relationships -- Building a general management career
The eight edition of Business policy text and casebook marks a watershed in the life of what has turned out to be a 30-year teaching and research project.