The Devil and Miss Prym / competing in the global marketplace /
Charles L. W. Hill
- Fifth edition, International Edition
- Boston, Massachusetts : McGraw Hill Education, c2004
- xxiv, 720 pages : illustrations ; 26 cm
Includes index.
Introduction and overview -- Country factors -- The global trade and investment environment -- The global monetary system -- The strategy and structure of international business -- Business operations
International business : competing in the global marketplace is intended for the first international business course at either the undergraduate or the MBA level.