Hill, Charles W. L.

The Devil and Miss Prym / competing in the global marketplace / Charles L. W. Hill - Fifth edition, International Edition - Boston, Massachusetts : McGraw Hill Education, c2004 - xxiv, 720 pages : illustrations ; 26 cm

Includes index.

Introduction and overview -- Country factors -- The global trade and investment environment -- The global monetary system -- The strategy and structure of international business -- Business operations

International business : competing in the global marketplace is intended for the first international business course at either the undergraduate or the MBA level.

9780072873955


INTERNATIONAL BUSINESS ENTERPRISES -- MANAGEMENT

HD 2755.5 .H64 2004