TY  - BOOK
AU  - Davis, Mark M.
TI  - Managing services: using technology to create value 
SN  - 72464267
AV  - HD 9980.5 .D388 2003  
PY  - 2003///
CY  - [New York]
PB  - McGraw Hill Education
KW  - SERVICE INDUSTRIES -- TECHNOLOGICAL INNOVATIONS -- MANAGEMENT
N1  - Includes index; Part one: The contemporary service environment -- Part two: Strategy and system design -- Part three: Managing services
N2  - Managing Services is an alternative to the growing service management market in that it is more managerial and procedural, placing less emphasis on quantitative tools and more on strategic concerns. The benefit of this approach is that it views services from the perspective of the general manager rather than the operations specialist
ER  -