TY  - BOOK
AU  - Pritchard, Robert E.
AU  - Bradway, Bruce M. 
TI  - Strategic planning and control techniques for profit: a handbook for small business owners 
SN  - 138511888
AV  - H 62.7 .P75 1981 
PY  - 1981///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - STRATEGIC PLANNING
N1  - Includes index; Business Planning -- Financial Planning -- Planning for Sales -- Planning the Organization -- Financial Management -- Forward Planning
N2  - Strategic Planning and Control Techniques for Profit represents a landmark in the integration of marketing and finance with other valuable management tools needed by the owner/manager of a small business. It is a pragmatic how-to book filled with ideas that have been proved to work and improve profits.  The authors are both successful businessmen and college professors. In addition, they regularly consult with small businesses and have conducted seminars for various business associations and trade organizations
ER  -