TY  - BOOK
AU  - Cateora, Philip R.
TI  - International marketing
SN  - 256079536
AV  - HF 1009.5 .C35 1990 
PY  - 1990///
CY  - New York
PB  - Irwin Inc.
KW  - EXPORT MARKETING
N1  - Includes bibliographical references and index; Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing
ER  -