Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora 
 - Seventh edition. 
 - New York :  Irwin Inc.,  c1990 
 - xiv, 870 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing. 
<br/><br/><label>ISBN: </label>256079536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>EXPORT MARKETING
<br/><br/><label>LC Class. No.: </label>HF 1009.5 .C35 1990