TY  - BOOK
AU  - Scherer, F. M.
TI  - The Alchemist
AV  - HD 2791 .S34 1970 
PY  - 1970///
CY  - Chicago
PB  - Rand McNally
N2  - This book explores systematically the field of economics known as industrial organization. The name is a curious one, distinctive mainly in its inability to communicate to outsiders what the subject is all about. It has little or nothing to say about how one organizes and directs a particular industrial enterprise, although there are industrial organization courses in business and engineering schools which deal with such matters. Rather, the field is concerned with how productive activities are brought into harmony with society's demands for goods and services through some organizing mechanism such as a free market, and how variations and imperfections in the organizing mechanism affect the degree of success achieved by producers in satisfying society's wants
ER  -