TY  - BOOK
AU  - Koch, Richard
TI  - Smart things to know about strategy
SN  - 1841120340
AV  - HD 30.28 .K7 1999 
PY  - 1999///
CY  - Unites States of America
PB  - Capstone Publishing Ltd.
KW  - STRATEGIC PLANNING
N1  - Includes index; What is strategy? -- The Case against strategy -- Internal sources of competitive advantage -- Fundamentals of competitive advantage -- Smart, simple, selective -- The Joy of corporate strategy -- The Big picture -- Crescendo : the strategist in the corporation
N2  - This is an introduction to the basics of business strategy, with experiences and tips
ER  -